by William Comcowich | May 10, 2018 | Public Relations
Product innovation and inspired public relations fueled Tesla’s rise to prominence, but the company’s supercharged PR stalled this year. Negative news about problems with its autopilot, financial challenges, production goals, quality-control problems and...
by William Comcowich | Apr 19, 2018 | Public Relations
Recent actions by White House spokespeople demonstrate what can happen when PR and lawyers fail to communicate. PR and marketing veteran Paul Maccabee cites two PR blunders by White House spokespeople that inadvertently sabotaged the White House legal strategy. One...
by William Comcowich | Apr 18, 2018 | Public Relations
In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys and focus groups. PR focused on safeguarding the brand’s reputation, marketing on boosting sales. Today, PR and...
by William Comcowich | Apr 16, 2018 | Public Relations
The spread of fake news, branded content and paid influencers has brought ethics to the forefront of the public relations industry. PR professionals cite distribution of fake news as the greatest potential ethical issue for the PR industry, reveals the 2018 Global...
by William Comcowich | Apr 16, 2018 | Public Relations
As summer approaches, many businesses will hire interns. Many, including PR and marketing agencies, may not pay the interns and expose themselves to massive liability as well as reputational damage. Businesses must pay interns at least minimum wage unless they meet...
by William Comcowich | Apr 10, 2018 | Public Relations
Local TV remains the dominant source for news and talk. Local TV stations enjoy growing staffs, sizable audiences and healthy revenues, according to the Local TV News and the New Media Landscape report from the Knight Foundation. While local newspaper staffs have...
