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The conventional view holds that young adults are most likely to boycott and lambast companies on social media when companies suffer controversies and scandals. Research supports that belief. For instance, according to an Aflac survey, 92 percent of millennials are...
Previous studies have compared the effectiveness of PR and advertising, but no research has examined how PR impacts advertising. Communications professionals at ABX, a global advertising research firm, hoped to change that. ABX collected net positive audience...
Many large corporations terminated relationships with the National Rifle Association (NRA) following the Parkland, FL, high school shooting that left 17 people dead. Most companies, such as MetLife, Delta, United Airlines, Avis Budget Group, Hertz, Alamo, and...
Only 6 percent organizations say they are prepared for the extensive General Data Protection Regulation (GDPR) that goes into effect in less than four months, it is reported in a new State of Data Governance Report by erwin Inc. The law greatly strengthens data...
Predictive analytics may soon give public relations teams a crystal ball that foretells public reactions to corporate actions, media coverage and PR campaigns. Predictive analytics, advocates say, will use artificial intelligence to crunch massive amounts of data from...
Public relations leaders are urging PR pros to place a priority on ethics following ongoing repercussions of the Bell Pottinger scandal. The British PR firm collapsed after news emerged of its secret divisive campaign in South Africa last year. The New York Times...
