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Finding qualified entry-level public relations personnel can be difficult. Finding college graduates with hands-on experiences can seem nearly impossible for PR agencies and corporate PR departments. That’s if they don’t know about student-run PR agencies....
PR agencies always strive to find more clients. Acquiring new clients has become more challenging as different types of agencies, such SEO firms and social media firms, offer overlapping services. Yet business executives appreciate the power of earned media...
Severe weather events – such as hurricanes, blizzards, floods and fires — will become more common, climate experts predict. That means PR teams will need to incorporate weather into their crisis plans. As with other types of crises, preparation for severe...
PR may be the new lobbying. Public relations jobs in Washington, D.C., have mushroomed. The number of public relations jobs in Washington has increased by 325 percent in the last 17 years, compared to 58 percent nationwide, according to an analysis by PRUnderground,...
Consumers and business leaders are demanding that corporations contribute more to society. Corporate communications professionals can play a leading role in advocating and promoting their organization’s contribution to society. Laurence D. Fink, founder and...
Businesses will spend more on public relations as they recognize its value. Most marketers plan to increase internal staffing and overall spending on public relations over the next five years, according to a report released last year from the Association of National...
