New Research: Earnings Call Obfuscations Cause Stock Declines – Candid Explanation Builds Trust
Communications professionals have long advocated simple and clear language. They urge corporate executives to eliminate jargon, long-winded phrases and complex sentences. New research now provides them with ammunition to shoot down language that obfuscates. A study by...Is PR Embracing New Technologies Fast Enough?
Many public relations professionals resist adapting new technologies and new ways of doing business. Instead, PR personnel continue to rely on what they’re accustomed to. Old-school communications tools remain dominant. That’s the unfortunate conclusion of...4 PR Takeaways from Major Media Trends
Most public relations and marketing professionals have read about the increase in mobile internet access, social media news consumption and fake news. Recent Pew Research Center reports provide a deeper look into today’s changing digital media landscape....The Fallacy of the PR Services Triple Play
Your local cable company has probably offered you a “triple play” package that combines phone, internet and television services. They offer lower pricing for the combined services, and many customers buy the package, even if they don’t use all the...How PR Can Help Itself by Helping the Media Get Past its Current Troubles
The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer...
