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Facebook Page Court Decision Impacts PR & Social Media Managers

by William Comcowich | Aug 11, 2017 | Public Relations

Public officials cannot block people from posting on their social media accounts, according to a recent court decision. Phyllis Randall, chair of the Loudoun County Board of Supervisors in Virginia, blocked resident Brian Davison from posting on her Facebook Page and...

Generational Gap in Attitudes about CEO Activism

by William Comcowich | Aug 2, 2017 | Public Relations

New research reveals a generational gap over attitudes toward CEO activism. Millennials are significantly more likely to buy products from – as well as work for – companies if their CEOs take public stances on hot-button issues that affect the company. New Weber...

The Coming of Fake Videos – Implications for PR

by William Comcowich | Aug 1, 2017 | Public Relations

If you disdain the proliferation of fake news articles, you’ll find the coming of fake videos absolutely horrible. Seeing is no longer believing. Refinements in video editing technology now make it possible to convincingly replace a speaker’s words on...

Reddit Ask Me Anything Sessions Can Produce Big PR Benefits, but Danger Lurks

by William Comcowich | Jul 28, 2017 | Public Relations

Reddit Ask Me Anything (AMA) sessions offer a powerful but dangerous public relations and marketing strategy. As the name indicates, Reddit users ask AMA hosts anything on a given topic – or anything at all. PR, marketing and product management teams can access...

Is PR Failing to Embrace New Technologies?

by William Comcowich | Jul 21, 2017 | Public Relations

Some public relations veterans argue that the PR industry is slow to adopt new technology tools. PR veteran Bill Hankes argues in an article for Fast Company that the industry is failing largely because of its unwillingness to embrace new technology. Journalists...

Apple’s Winning PR Strategies: An Insider’s View

by William Comcowich | Jul 7, 2017 | Public Relations

Steve Jobs built Apple as one of the most respected, innovative and profitable brands of our times. Public relations was a substantial part of that success. Cameron Craig, who worked on Apple’s PR team for 10 years, provides an inside view into Jobs’...
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