by William Comcowich | Jul 6, 2017 | Public Relations
Negative news damages a company’s reputation and discourages consumers from purchasing the company’s products or services. A strong public relations plan and fast responses are essential to protect a brand’s reputation and, later, repair business...
by William Comcowich | Jun 22, 2017 | Public Relations
Public relations professionals believe the White House communications team is impacting the public perception of their profession – and not for the better, a new survey reveals. Most PR practitioners believe that Counselor Kellyanne Conway, Press Secretary Sean Spicer...
by William Comcowich | Jun 19, 2017 | Public Relations
Intrusive online advertising is under attack by Google and Apple. Early next year, Google’s Chrome and Apple’s Safari browser will add new ad-blocking features. Their moves increase the importance of owned and earned media – and native advertising as well....
by William Comcowich | Jun 13, 2017 | Public Relations
Top leaders in public relations rate their performance much more highly than their followers, a new survey reveals. Women in PR rate leaders lower than men. Women also tend to feel less trust in their organization and its culture, and have less job satisfaction,...
by William Comcowich | May 25, 2017 | Public Relations
Three of four respondents reported salary increases over the previous year in the 2017 PRWeek/Bloom, Gross & Associates Salary Survey. The median PR salary increased from $82,500 to $91,000 the previous year. Most PR pros (57%) agreed they are well compensated,...
by William Comcowich | May 22, 2017 | Public Relations
Some say brand journalism is the new PR. They might be right. Earning media coverage in the traditional fashion is now more difficult because of staff reductions and space constraints at newspapers. Fewer journalists mean fewer opportunities for media placements....
