Will PR Meld into Marketing and Disappear?
Public relations is converging with marketing, PR and marketing executives believe. But they don’t agree on whether that’s a good thing or not. Almost half of PR professionals surveyed for the Global Communications Report say public relations will become more aligned...Are Chatbots and Artificial Intelligence (AI) Ready for Prime Time in PR, Marketing & Customer Service?
Artificial intelligence will replace or transform millions of white-collar jobs, including public relations and customer service jobs, many predict. Chatbots now take phone orders in many restaurant chains. AI already writes some PR content such as press releases. The...WikiLeaks Revelations of CIA Hacking Techniques Elevate Data Security & PR Risks for Business
The WikiLeaks release of CIA hacking techniques delivers a public relations blow to the agency. The leaks also presage an increased risk of hacking of corporations. WikiLeaks released thousands of documents that it says expose CIA cyber-spying capabilities. The...Why PR Should Help Restore Public Trust in the Media — and How It Can Do It
Public trust in the media has clearly fallen to new lows. PR can and should help restore that trust. Numerous surveys have revealed a gradual decline in trust in the media. Only 32% of respondents to a recent Gallup poll said they have “a great deal or fair amount of...How Data Journalism Can Elevate PR & Marketing
Leading journalists have gathered data for decades to reveal facts, build stories and attract readers’ attention. Content marketers and PR can use data journalism to tell compelling stories, win media mentions and stimulate their audiences’ interest. Data journalism...
