by William Comcowich | Feb 23, 2017 | Public Relations
Let’s be honest: Writing in the corporate world is terrible. It’s full of poor grammar, verbose passages, incomprehensible wording and undefined acronyms. That bad writing destroys productivity as employees waste time trying to understand reports and misinterpret...
by William Comcowich | Feb 15, 2017 | Public Relations
Corporate PR and marketing departments face a new danger: the risk that athletes endorsing their brand will criticize the company or even terminate their contracts over something the CEO says or does. Under Armour CEO Kevin Plank’s statement praising President Trump...
by William Comcowich | Feb 2, 2017 | Public Relations
Super Bowl advertising has evolved into an entirely different ball game. The ads have changed from expensive 30-second spots to expensive integrated marketing and advertising campaigns, and PR has become a key player in the run up to the Super Bowl game between New...
by William Comcowich | Jan 25, 2017 | Public Relations
Communications executives at the Davos 2017 gathering of global business leaders and government officials said they must do a better job at listening to the public. The elite leaders were taken off guard, even disoriented, by Brexit and Donald Trump’s election. The...
by William Comcowich | Jan 19, 2017 | Public Relations
Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust. The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and...
by William Comcowich | Jan 10, 2017 | Public Relations
As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news...
