PR’s Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service
A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system infrastructure, came under sustained attack for most of Oct. 21,...Donald Trump’s 7 Major Public Relations Mistakes
Pundits praised Donald Trump’s PR skills when he out maneuvered competitors during the Republican primaries. Company spokespeople could learn some lessons from the real estate mogul turned politician, they said, even if they disagree with him. His outlandish remarks...8 Common Myths about Working as a Solo PR Consultant
More people are working on their own as freelancers and independent consultants, including public relations professionals. Up to 162 million people are working independently throughout the United States and European Union, McKinsey Global Institute states in its...Chatbots: Powerful New Publishing & PR Technology Coming Soon? Approaches to Early Adoption
Chatbots will change how businesses communicate with customers, proponents predict. They are likely to substantially impact public relations because chatbots will almost certainly impact how publishers distribute news – and it will happen soon. Chatbots are software...The Value of Infographics for PR and How to Create a Fabulous One
Some working in public relations believe infographics are a passing fad. They seem to be a shiny new object that will soon be replaced by the Next New Thing in communications. That’s a nonsensical viewpoint that limits an effective communications technique. When...
