by William Comcowich | Oct 13, 2020 | Public Relations
A photograph can be the deciding factor between gaining media coverage or not. When faced with two otherwise equal stories, editors will pick the one with the better illustration. Photographs can dramatically increase viewership of articles. Many people look at photos...
by William Comcowich | Oct 9, 2020 | Public Relations
PR professionals and journalists greeted Tesla’s decision to eliminate its PR department with a mix of dismay and distaste. Big mistake, they say. While Tesla’s thin-skinned CEO Elon Musk has complained about media coverage, closing the PR department will open...
by Michael Kling | Oct 7, 2020 | Public Relations
Concerns about deepfake videos have so far focused on politics, but businesses and other organizations are increasingly at risk, a growing number of observes believe. Deep fake videos show people doing things they never did or saying words they never said. The...
by William Comcowich | Oct 5, 2020 | Public Relations
The press kit is among the necessary and most useful tools in public relations. Also known as media kits, well-developed press kits provide a one-stop information source for reporters. They are essential to pitching story ideas to journalists. They offer a quick and...
by Michael Kling | Sep 29, 2020 | Public Relations
PR pros typically focus on with writing and distributing press releases. But media advisories play a valuable role in media relations and often produce outstanding PR results. Differences between Media Advisories and Press Releases The first step to using media...
by William Comcowich | Sep 24, 2020 | Public Relations
Artificial intelligence (AI) poses one of the greatest ethical challenges of our times. And, among others, public relations professionals stand as the interlocutors, decoders and interpreters between AI technicians and the public. PR pros have the task of explaining...
