How to Improve Collaboration between PR & Marketing (and Boost Business Results)
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the...PR Implications of the Stunning Lack of Trust in the Media
Americans’ trust in the media dropped to a new low – again. Only 32% of those surveyed by Gallup say they have a great deal or fair amount of trust in the media. That’s the lowest since Gallup polling began in 1972 and down eight percentage points from last year....New Overtime Rules May Require an Overhaul in PR
New federal rules on overtime time may put PR agencies in a quandary, requiring the firms to undertake a cultural shift. Many PR corporate departments may also need to re-organize their pay structures and staff organizations. As of Dec. 1, nearly all salaried...The Cloud-Based Solution to the Growing Review & Approval Challenge
PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or...Letter to the Editor: An Often Overlooked, but Effective PR Tool
PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Letters to the editor are not just rants and complaints. A well-conceived letter appearing on a magazine or newspaper’s highly visible and often controversial opinion or...
