by William Comcowich | Sep 30, 2016 | Public Relations
Public relations professional is among the over-rated jobs, according to new research. Perception falls short of reality for jobs like PR executive that can be stressful, involve long hours and have a high turnover, reveals CareerCast’s annual Most Overrated Jobs of...
by William Comcowich | Sep 27, 2016 | Public Relations
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the...
by William Comcowich | Sep 21, 2016 | Public Relations
Americans’ trust in the media dropped to a new low – again. Only 32% of those surveyed by Gallup say they have a great deal or fair amount of trust in the media. That’s the lowest since Gallup polling began in 1972 and down eight percentage points from last year....
by William Comcowich | Sep 16, 2016 | Public Relations
New federal rules on overtime time may put PR agencies in a quandary, requiring the firms to undertake a cultural shift. Many PR corporate departments may also need to re-organize their pay structures and staff organizations. As of Dec. 1, nearly all salaried...
by William Comcowich | Aug 25, 2016 | Public Relations
PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or...
by William Comcowich | Aug 24, 2016 | Public Relations
PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Letters to the editor are not just rants and complaints. A well-conceived letter appearing on a magazine or newspaper’s highly visible and often controversial opinion or...
