Glean.info Blog: Public Relations Archives - Page 41 of 59

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Glean.info Blog: Public Relations Archives - Page 41 of 59 - glean.info

Banks Seek to Repair Their Damaged Reputations

by William Comcowich | Aug 8, 2016 | Public Relations

If you think your public relations job is difficult, consider the plight of the banking industry. The public and politicians blamed banks for the 2008 financial crisis and ensuing severe recession. Banks saw plenty of media criticism. People especially lambasted...

The Truth about Free Press Release Distribution Services

by William Comcowich | Jul 28, 2016 | Public Relations

Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus....

Believe it or not: Summer is an Opportune Time for PR

by William Comcowich | Jul 27, 2016 | Public Relations

The normally fast-paced world of PR slows during summer while school is out, many people are away vacation, and the number of articles dwindles in news sources. Many in PR fear they’ll win no news coverage during the slow summer months or that pitching isn’t worth the...

How Companies and Brands Can Avoid Charges of Greenwashing

by William Comcowich | Jul 25, 2016 | Public Relations

Many corporations have assumed a leading role in educating the public about protecting the environment, in developing more environmentally-friendly products, and in positioning their products as “green.” Sometimes though positioning and promoting green products goes...

Critical PR Lessons from Alligator Tweet by Disney Intern

by William Comcowich | Jul 22, 2016 | Public Relations

Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo of a sign that...

The Conference Board: Corporate Communications Wins Greater Respect and Influence in C-Suite

by William Comcowich | Jul 11, 2016 | Public Relations

Corporate communications has gained a more strategic role at corporations as the CEO and C-suite executives rely more on corporate communicators for advice, reveals research from The Conference Board. Corporate Communications Practices: 2016 Edition, based on a survey...

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