by William Comcowich | Aug 8, 2016 | Public Relations
If you think your public relations job is difficult, consider the plight of the banking industry. The public and politicians blamed banks for the 2008 financial crisis and ensuing severe recession. Banks saw plenty of media criticism. People especially lambasted...
by William Comcowich | Jul 28, 2016 | Public Relations
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus....
by William Comcowich | Jul 27, 2016 | Public Relations
The normally fast-paced world of PR slows during summer while school is out, many people are away vacation, and the number of articles dwindles in news sources. Many in PR fear they’ll win no news coverage during the slow summer months or that pitching isn’t worth the...
by William Comcowich | Jul 25, 2016 | Public Relations
Many corporations have assumed a leading role in educating the public about protecting the environment, in developing more environmentally-friendly products, and in positioning their products as “green.” Sometimes though positioning and promoting green products goes...
by William Comcowich | Jul 22, 2016 | Public Relations
Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo of a sign that...
by William Comcowich | Jul 11, 2016 | Public Relations
Corporate communications has gained a more strategic role at corporations as the CEO and C-suite executives rely more on corporate communicators for advice, reveals research from The Conference Board. Corporate Communications Practices: 2016 Edition, based on a survey...
