PR’s Role in Managing the Brexit Crisis
As the world continues to absorb Britain’s momentous decision to leave the European Union, PR and marketing professionals mull what “Brexit” means to their particular industries and organizations. Practically all industries are considering how the departure...Noteworthy 2016 AP Stylebook Changes for PR Pros
The just-released 2016 AP Stylebook contains important changes public relations professionals should understand. The new stylebook, considered the go-to writing guideline for journalists and PR pros, includes nearly 250 new or revised entries and the first interior...PR, Marketing and Life Lessons from Muhammad Ali
PR and marketing professionals can learn many lessons from boxing great Muhammad Ali, who passed away last Friday. Most have nothing to do with boxing. The key lesson: Always remain true to your core values. After winning an Olympic gold medal in boxing at the 1960...Major Changes Ahead for Public Relations Industry, Executives Say
The public relations industry will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data within the next five years, PR agency and corporate leaders report. Practically all...How PR Can Prepare for Data Security Threats
You probably received an email from LinkedIn recently about its massive security breach. Hackers obtained up to 117 million user names and passwords and listed them for sale on a dark website. The breach was connected to a 2012 hacking. LinkedIn admitted in 2012 that...
