by William Comcowich | May 31, 2016 | Public Relations
Public relations can provide substantial benefits to startups, even early-stage startups. PR does more than support product launches. PR can help attract venture capital and other investor support, introduce products and services, and entice top-notch talent. Even...
by William Comcowich | May 19, 2016 | Public Relations
A blogger outreach case study revealed a surprising degree of commercialism among bloggers. The findings show that PR may face difficulty obtaining backlinks by contributing posts to bloggers. In his blogger outreach campaign, Alex Jones, a PR pro with Hallam Internet...
by William Comcowich | May 17, 2016 | Public Relations
Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as Matt Schlicht...
by William Comcowich | May 9, 2016 | Public Relations
Donald Trump may be a controversial and divisive character, but PR experts say he offers important lessons to PR professionals and business leaders. PR veterans don’t suggest adopting Trump’s political views or copying his hairstyle, but they do recommend that PR and...
by William Comcowich | May 2, 2016 | Public Relations
What was called “arithmetic” in grammar school, “math” in high school, and “statistics” in college is called “data analytics” in business. Data analytics has become an increasingly important skill for public relations professionals and other creative professionals in...
by William Comcowich | Apr 25, 2016 | Public Relations
With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corporate departments,...
