6 Effective Ways PR Can Use PPC Advertising
Pay per click (PPC) is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. While PR does not traditionally include advertising in its services, knowledgeable PR teams now supplement their activities with PPC ads. Google...The Case for a Global PR Plan
When – and if – a business should launch a global PR effort can be a momentous decision. Many experts recommend companies remain close to home, focus on their core audience and postpone global PR endeavors until they have resolved local customer issues. GreenRope, a...PR Gaining Greater Respect & Influence in Marketing Strategy
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More companies realize that:...10 Tips on Using Data to Create Better, More Convincing Presentations
Data is a vital element of most every type of presentation. It’s absolutely crucial to present credible statistical evidence to explain results of marketing, advertising or public relations campaigns convincingly. Collecting valid data, analyzing it thoroughly and...How News Bureaus & Brand Journalism Help PR Get Better Media Placements
Placing articles in media outlets is far more difficult for PR these days because many newspapers and trade journals have closed while others have laid off staff and decreased editorial space. The solution: Create a news bureau. More PR firms and corporate PR...
