Girls Scouts Score PR Bonanza at Oscars
While major companies paid millions for television advertising during the Oscars, a nonprofit organization that didn’t pay a cent was the biggest brand winner of the night. It gained the most from the event with an old-fashioned public relations technique: product...7 Ways to Counteract a Competitor’s Favorable Media Coverage
Seeing a competitor in front of television cameras or mentioned in a major print article likely exasperates the company’s PR folks and their C-suite executives too, at least if the interview did not involve a scandal. PR and the executives probably believe the story...Pay-for-Performance or Retainers? Which is Better for PR & Clients?
Pay-for-performance versus retainers is a long-running debate in the public relations field. Should clients pay PR agencies and solo PR practitioners retainers or should they compensate them based on the number articles they place in publications? Pay-for-placement...Lobbyists Learn to Love PR
Lobbying firms are hiring PR professionals or merging with PR firms. Lobbyists have learned to appreciate the benefits of PR and public opinion. They understand that PR can improve their direct lobbying efforts by reaching large groups of people. The trend has blurred...Hospitals Learn the Power of Apologies; A Model for All Businesses
A few innovative hospitals are starting to adopt a novel response to their mistakes that cause death or injuries: apologizing. Although apologizing is a standard element of PR crisis plans, most hospitals are traditionally – and incomprehensibly — reluctant to...
