by William Comcowich | Nov 16, 2015 | Public Relations
A wide gulf exists between how PR leaders grade themselves and how their employees view them. Leaders rate their performance, trust, work engagement, job satisfaction and organizational culture significantly higher than their employees do. While leaders often...
by William Comcowich | Nov 13, 2015 | Public Relations
It may be just a cup, but Starbuck’s minimalist-design red holiday cups became both a public relations controversy and windfall for the brand. The coffee chain stirred up a major controversy with its holiday season cups that featured nothing but a small...
by William Comcowich | Nov 6, 2015 | Public Relations
Public relations agencies face more competition and longer odds in winning clients. Different types of agencies are invading PR turf, including SEO firms, digital agencies and social media firms. The key to winning a client is to position the agency, whether it’s an...
by William Comcowich | Nov 5, 2015 | Public Relations
The public relations profession may have the same problem as major league baseball – not enough black executives. (Many in baseball also acknowledge a problem with too few black players.) Although black public relations practioners have made progress, sustaining that...
by William Comcowich | Nov 2, 2015 | Public Relations
The Internet of Things (IoT) is changing how we connect to devices as well as how products are designed and developed. Proponents like Cisco and Google believe the IoT will be the “Next Big Thing” along the lines of Big Data and The Cloud. In other words, IoT will be...
by William Comcowich | Oct 30, 2015 | Public Relations
Almost everything – from purchasing behavior to social media sentiments — can now be tracked by computer. In provides enhanced insights into consumer behavior, that data is changing how PR functions. PR departments and agencies that embrace data analysis forge...
