by William Comcowich | Oct 30, 2015 | Public Relations
Online newsrooms are imperative for corporate public relations, says Ibrey Woodall, vice president, Web Communications Services, at Business Wire. Communicators no longer ask if they need a newsroom. It’s simply a given that they do. Online newsrooms are...
by William Comcowich | Oct 26, 2015 | Public Relations
Online customer reviews influence purchase decisions more than almost anything else does. The problem is that many online reviews are fake. It’s almost impossible to know if an online review was written by a real customer, the product manufacturer, the retailer, or a...
by William Comcowich | Oct 23, 2015 | Public Relations
Data analysis has seeped into more professions and more aspects of business. No longer is number crunching relegated to “quants” or “geeks.” Even if data analysis isn’t part of your job description, understanding and applying basic concepts of data analytics has...
by William Comcowich | Oct 23, 2015 | Public Relations
In the new Web-based environment, many media outlets value click rates as the indicator of interest in specific articles and topics. Fifty-nine percent of journalists surveyed by Business Wire say article clicks are their top success metric. As a result, savvy PR...
by William Comcowich | Oct 20, 2015 | Public Relations
The role of the corporate communications officer is changing. CCOs are assuming more prominent leadership roles and wielding greater influence within major U.S. corporations, a recent survey shows. The shift is most noticeable among elite corporate affairs executives....
by William Comcowich | Oct 16, 2015 | Public Relations
Public relations professionals live on their cell phones. They call; they text; they chat; they email; they pitch; they take and distribute photos; they post on social media; they search the web – all with greater frequency than any other profession. PR folks rely on...
