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PR pros read plenty of advice on being interviewed by the media but little on how to interview others. Interviewing others for PR articles is an often neglected, underdeveloped skill in PR. Few if any PR schools include interviewing in their curriculum, and...
Companies generally consider PR agencies seeking outside help for their public relations needs, but independent PR consultants and coaches sometimes provide better options. While not all PR agencies provide all services, agencies can typically manage the full range of...
Outside of some hip B2C social media marketers, communications professionals generally don’t bother with GIFs (which stands for graphics interchange format). They likely consider the humorous looping video clips nonprofessional and associate them with brief,...
The 2020 presidential campaigns are well underway. While political pundits, the news media and the general public are following the candidates’ comments and their campaigns’ operations, public relations and marketing professionals may also wish to follow...
Business managers will likely be relieved to learn that the typical corporate insurance policy can cover costs for PR crisis management. The costs for crisis communications may be relatively small compared to the potential reputational damage, loss of customers and...
Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and management. These recommendations can help managers develop programs that offer a satisfying experience for both intern and...
