by William Comcowich | Sep 1, 2015 | Public Relations
The standard view holds that the archetypical PR pro is outgoing, friendly, confident and enthusiastic. They are always “pitching” – or that’s what most people believe. Alison Kenney, an independent PR practitioner, notes that the Meyers-Briggs Personality-Type...
by William Comcowich | Aug 20, 2015 | Public Relations
New federal regulations permitting crowdfunding have prompted some public relations outfits to offer their services to prospective entrepreneurs. The 2013 Jumpstart Our Business Startups (JOBS) Act allows startups to solicit funds directly from the public through the...
by William Comcowich | Aug 18, 2015 | Public Relations
Getting more out of each earned media placements is more important than ever because of the increased difficulty in getting good placements, largely due to the shrinking numbers of traditional media outlets and journalists. When your PR efforts have secured that...
by William Comcowich | Aug 14, 2015 | Public Relations
A pharmaceutical company reprimanded by the FDA for misleading social media marketing ironically gained enormous additional publicity about its drug to treat morning sickness. The FDA ordered Duchesnay Inc. to take down its Kim Kardashian promotion on Instagram,...
by William Comcowich | Aug 4, 2015 | Public Relations
If only all CEOs were more like Richard Branson, the founder of Virgin Group and recognized master of public relations. Branson clearly understands the value of PR. His creative publicity stunts have prompted some to call him the undisputed king of PR stunts....
by mwood | Aug 3, 2015 | Public Relations
By Michael Wood The role of PR professionals in editing Wikipedia has been a heated topic over the last couple of years, and remains controversial. On one side, volunteer Wikipedia editors believe that PR professionals are too compromised to write from a neutral or...
