by William Comcowich | Jul 27, 2015 | Public Relations
Google’s repeated search engine algorithm changes were supposed to squash search engine optimization (SEO). Some observers even predicted the death of SEO. PR would become the new SEO, they said. Google sought to end black hat SEO tricks that artificially improved...
by William Comcowich | Jul 21, 2015 | Public Relations
Those seeking a definitive formula that defines how much to budget for marketing and PR will be disappointed. A general guideline is to invest 10 percent of your gross annual income in marketing, including public relations. In the real business world, marketing...
by William Comcowich | Jul 20, 2015 | Public Relations
Almost all organizations need public relations. The question is: Is it better to hire a PR agency or staff? PR agencies are not appropriate for all businesses. Entrepreneurs and startups are usually better off developing media relations and crafting company messages...
by William Comcowich | Jul 16, 2015 | Public Relations
Forget the daily newspaper. More Americans are obtaining their news through Twitter and Facebook, a study by the Pew Research Center reveals. Clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and...
by William Comcowich | Jul 15, 2015 | Public Relations
Startups need publicity and social media buzz to attract venture capital, introduce products and services, and hire top-notch talent. Some start-up tech companies generate immense attention very quickly. But that’s rare. Most startups struggle to get noticed by the...
by William Comcowich | Jul 10, 2015 | Public Relations
The Associated Press has just released its 2015 edition of its AP Stylebook. PR professionals should take note of the style book and its updates since it’s the style Bible for almost all media. PR pros who abide by the AP Stylebook guidelines win an advantage when...
