Glean.info Blog: Public Relations Archives - Page 52 of 59

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Glean.info Blog: Public Relations Archives - Page 52 of 59 - glean.info

Is PR Losing to SEO Agencies in the Content Marketing and Media Relations?

by William Comcowich | Jul 27, 2015 | Public Relations

Google’s repeated search engine algorithm changes were supposed to squash search engine optimization (SEO). Some observers even predicted the death of SEO. PR would become the new SEO, they said. Google sought to end black hat SEO tricks that artificially improved...

How Much Should Companies Spend on Marketing & PR?

by William Comcowich | Jul 21, 2015 | Public Relations

Those seeking a definitive formula that defines how much to budget for marketing and PR will be disappointed. A general guideline is to invest 10 percent of your gross annual income in marketing, including public relations. In the real business world, marketing...

Benefits of Hiring an Outside PR Agency

by William Comcowich | Jul 20, 2015 | Public Relations

Almost all organizations need public relations. The question is: Is it better to hire a PR agency or staff? PR agencies are not appropriate for all businesses. Entrepreneurs and startups are usually better off developing media relations and crafting company messages...

Growth of Facebook, Twitter as News Sources May Impact PR

by William Comcowich | Jul 16, 2015 | Public Relations

Forget the daily newspaper. More Americans are obtaining their news through Twitter and Facebook, a study by the Pew Research Center reveals. Clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and...

PR Tips for Startups Handling Their Own Publicity

by William Comcowich | Jul 15, 2015 | Public Relations

Startups need publicity and social media buzz to attract venture capital, introduce products and services, and hire top-notch talent. Some start-up tech companies generate immense attention very quickly. But that’s rare. Most startups struggle to get noticed by the...

AP StyleBook Updates in 2015 Edition

by William Comcowich | Jul 10, 2015 | Public Relations

The Associated Press has just released its 2015 edition of its AP Stylebook. PR professionals should take note of the style book and its updates since it’s the style Bible for almost all media. PR pros who abide by the AP Stylebook guidelines win an advantage when...

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