Live Streaming Video: PR’s Great New Opportunity
Live streaming video emerged recently as the new communications frontier. The new online communications technology represents the next great opportunity for public relations. Agencies and client organizations that are early adopters will gain a competitive advantage...How PR Can Win the Support of C-Level Executives
Some C-level executives may mistakenly believe they can create a PR department, hire staff (or retain a PR agency) and let the professionals loose, churning out press releases and prompting scores of favorable media articles. The reality is that an...12 Tips for Writing Superb Speeches
You’ve probably heard many speakers give a long list of accomplishments, praise practically everyone they knew, and talk far too long. No doubt, you went into a day dream and forgot everything the speaker said, even if you had listened. The responsibility to write...C-Level Executives Don’t Understand PR. Does That Surprise You?
The recent survey confirms what PR pros might already suspect. Many high-level executives don’t understand PR. More than half of executives (59 percent) do not fully understand the role and capabilities of PR, according to a survey by Wakefield Research. Fewer...The Seven Basic Plots for PR Storytelling
Storytelling is an essential PR skill. Publicizing and promoting organizations entails telling their story. In the past, PR pros focused on pursuing journalists to tell their company’s story. With the prevalence of owned media like corporate blogs and the...
