by William Comcowich | May 6, 2015 | Public Relations
What is earned media? The definition is important because it establishes PR’s role in relation to marketing and advertising. As PR competes with other SEO, marketing, and advertising, the boundaries between the functions blur. Definitions surrounding earned, paid and...
by William Comcowich | Apr 23, 2015 | Public Relations
Crafting apologies has practically become a standard duty of public relations professionals. Organizations, top executives, and celebrities are under constant scrutiny – and many eventually commit a very public faux pas. In today’s digital world, news of...
by William Comcowich | Apr 20, 2015 | Public Relations
CEOs, CFOs and other top corporate executives sometimes question the value of public relations, claiming that PR has no tangible link to ROI or other similar business metrics. The truth is: PR helps companies save money, become more efficient, build brand awareness,...
by William Comcowich | Apr 17, 2015 | Public Relations
Some marketing and PR ideas are ridiculous. But some ridiculous ideas actually work. Both small and large businesses can create unusual PR and marketing stunts that gain outsize attention. These are some of the most interesting ideas we’ve uncovered. 200 dozen...
by William Comcowich | Apr 17, 2015 | Public Relations
The relationship between public relations and the media has changed drastically. In fact, many seasoned PR professionals call the change “a paradigm shift.” Armed with an array of owned media websites, blogs and social media accounts, PR can bypass the media,...
by William Comcowich | Apr 15, 2015 | Public Relations
Apple’s PR is often described as disciplined, legendary, and the most effective in the world. Observers greeted its Apple Watch PR promotions with similar accolades. SeekingAlpha contributor Steven Isakson (who is long on Apple) described the typical Apple PR...
