by William Comcowich | Apr 15, 2015 | Public Relations
The skills needed for PR changed markedly due to the rise social media, online video and “big data.” The traditional PR skills, including writing, researching and interpersonal communications, remain valuable. Those abilities are easily transferable to digital...
by William Comcowich | Apr 13, 2015 | Blogging, Public Relations
With fewer opportunities for PR placements in traditional media, blogs have emerged as an influential new media outlet for PR stories and product reviews. Unlike traditional journalists who typically take an arms-length neutral position on specific products,...
by William Comcowich | Apr 9, 2015 | Public Relations
Telecommuting is shifting into high gear, and public relations is driving one of the fastest cars on the road to virtual offices. Telecommuting increased 80 percent over the past decade, turbocharged by the spread of Web-based communications tools, a desire for...
by William Comcowich | Apr 9, 2015 | Public Relations
Public relations is filling the gap created by disappearing journalists. Traditional media outlets have sustained massive staff reductions in recent years. The number of reporters decreased 17 percent from 52,550 in 2003 to 43,630 in 2013, according to Pew...
by William Comcowich | Apr 8, 2015 | Public Relations
Public relations teams have work to do when it comes to corporate newsrooms. Online corporate newsrooms frequently fail to meet the needs of journalists. Even some Fortune 500 firms lack corporate newsroom essentials such as recent content, images, media contacts, and...
by William Comcowich | Apr 2, 2015 | Public Relations
Clients have been known to demand all sorts of unreasonable, senseless and even unethical actions. PR pros talk about (unnamed) clients who behave egregiously: demand press conference with no news to announce, lie outright on the record to the media, push outrageous...
