The Importance of Bloggers to PR (and How Best to Woo Them)
With fewer opportunities for PR placements in traditional media, blogs have emerged as an influential new media outlet for PR stories and product reviews. Unlike traditional journalists who typically take an arms-length neutral position on specific products,...Analysis: Benefits of Telecommuting in PR
Telecommuting is shifting into high gear, and public relations is driving one of the fastest cars on the road to virtual offices. Telecommuting increased 80 percent over the past decade, turbocharged by the spread of Web-based communications tools, a desire for...Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public?
Public relations is filling the gap created by disappearing journalists. Traditional media outlets have sustained massive staff reductions in recent years. The number of reporters decreased 17 percent from 52,550 in 2003 to 43,630 in 2013, according to Pew...Corporate Newsrooms Fail to Meet the Needs of Modern Journalists
Public relations teams have work to do when it comes to corporate newsrooms. Online corporate newsrooms frequently fail to meet the needs of journalists. Even some Fortune 500 firms lack corporate newsroom essentials such as recent content, images, media contacts, and...6 Tips for Handling Difficult PR Clients
Clients have been known to demand all sorts of unreasonable, senseless and even unethical actions. PR pros talk about (unnamed) clients who behave egregiously: demand press conference with no news to announce, lie outright on the record to the media, push outrageous...
