by William Comcowich | Apr 1, 2015 | Public Relations
We periodically hear that press releases are “dead.” Well, they’re not. Public relations pros can energize their press releases with well-chosen visuals. Humans are hardwired to be attracted to images. Visual content is more likely to be viewed and shared across...
by William Comcowich | Mar 31, 2015 | Public Relations
Are you feeling stressed? Public relations routinely ranks in surveys among the most stressful jobs. It’s a competitive field with tight deadlines, high visibility, and interactions with hostile members of the media or public. The topper: Crisis can engulf PR...
by William Comcowich | Mar 19, 2015 | Public Relations
Public relations professionals often tout their close relationships with the media. They tell business owners and company executives their cozy friendships with journalists lead to or even assure valuable media placements. Others say those assertions are...
by William Comcowich | Mar 19, 2015 | Public Relations
Tourism in Mexico faces an enormously difficult public relations challenge. Headlines and photos of gruesome drug-related murders have dominated news from Mexico for years. In today’s visually oriented media environment, photos of mutilated or decapitated bodies were...
by William Comcowich | Mar 16, 2015 | Public Relations
The public relations profession tilts toward women. Women make up 63 percent of PR specialists and 59 percent of all PR managers, according to Bureau of Labor Statistics data. Like women in other professions, many women in PR face the challenge of balancing...
by William Comcowich | Mar 16, 2015 | Public Relations
The median salary at PR firms increased 5.9% from $85,000 in 2013 to $90,000 in 2014, according to the 2015 Salary Survey by the PR Week/Bloom, Gross & Associates. Higher pay may be partly due to the fact that PR professionals are assuming a broader range of...
