by William Comcowich | Mar 13, 2015 | Public Relations
Repurposing a PR-created piece of communications – that is finding additional uses, formats or audiences for the content — can produce multiple benefits. First, a definition: Repurposing means reusing, recycling and reformatting. It is not simply...
by William Comcowich | Mar 13, 2015 | Public Relations
An organization’s employees can be its best advocates. When employees recommend a company’s products and services to friends and family, they’ll probably be a trusted source when giving recommendations. Employees can also be convincing advocates on social...
by William Comcowich | Mar 4, 2015 | Public Relations
Before you begin crafting your public relations communications, ask yourself “Who cares?” It’s not a flippant question. So your company has an innovative product. Your product solves a difficult problem, or your company’s service is lauded as the best in the world....
by William Comcowich | Feb 27, 2015 | Public Relations
The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, according to a survey by the Chartered Institute of Public Relations on the state of the profession in the U.K. The report reveals a profession...
by William Comcowich | Feb 25, 2015 | Public Relations
As social media has become more popular and pervasive, it has changed how businesses communicate and opened new opportunities for public relations. Understanding how to take advantage of those opportunities is more important than ever for PR pros. A key...
by William Comcowich | Feb 25, 2015 | Public Relations
Walmart may have hit a public relations home run when it announced raises for about 500,000 employees. The retailer said will raise pay for full- and part-time employees to a minimum of $9 an hour, at least $1.75 above today’s federal minimum wage,...
