by William Comcowich | Jan 22, 2015 | Public Relations
Super Bowl ads have become much more than just TV ads. Most Super Bowl advertisers now surround their ads with intensive public relations campaigns to increase their ad’s value and return on investment. Companies now combine the highly anticipated but costly...
by William Comcowich | Jan 12, 2015 | Public Relations
Obtaining media coverage is one of the top goals – if not the top goal – for exhibiting at trade shows. That makes PR an essential element of trade show planning and implementation. The International Consumer Electronics show, one the largest business...
by William Comcowich | Jan 6, 2015 | Public Relations
We saw plenty of bad publicity in 2014 – disgraced celebrities, massive misstatements, terrible Tweets and other types of public relations mishaps and failures. Now let’s hear it for some good public relations work. These are some of the best public relations...
