by William Comcowich | Aug 17, 2020 | Public Relations
Like many others businesses, Highwire Public Relations told employees to work from home in March. And like many others, they found themselves overwhelmed with virtual meetings: team meetings, one-on-one meetings, client meetings and virtual happy hours. They were...
by Michael Kling | Aug 12, 2020 | Public Relations
Not surprisingly, most public relations professionals worry about the future. Many, especially furloughed and laid-off PR pros, worry about their careers. Those working at home are concerned about working conditions if and when they return to offices as Covid-19...
by William Comcowich | Aug 10, 2020 | Public Relations
While PR and marketing professionals work hard to promote their company brands, many neglect their personal brands. Marketing consultant Mark Schaefer, like many other marketing and PR professionals, lost a great deal of business due to the recession caused by...
by William Comcowich | Aug 3, 2020 | Public Relations
PR pros often disdain and fear math, accounting and economics. That aversion hampers corporate communicators in their jobs and impedes them from winning the respect of C-suite executives. Today, PR pros need a high level of financial literacy to perform their jobs...
by Michael Kling | Jul 20, 2020 | Public Relations
Fast-growth companies are virtually synonymous with CEOs who prioritize communications as part of their responsibilities, new research shows. Of the 100 top-performing companies evaluated, the vast majority (81%) are led by CEOs who consistently communicate and have a...
by William Comcowich | Jul 17, 2020 | Public Relations
Covid-19 has moved healthcare PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at healthcare organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has...