by Michael Kling | Jun 2, 2020 | Public Relations
While many PR agencies bemoan responding to requests for proposals (RFPs), submitting RFP responses can win new clients and generate significant revenue. PR and advertising agencies on average win the highest percentage of RFP bids (63%), followed by legal services...
by William Comcowich | Jun 1, 2020 | Public Relations
As businesses across the country reopen after the Covid-19 lockdown, they wonder if customers will return. That largely depends on how safe consumers feel on the organization’s premises. Traditionally, companies focused marketing and PR messages on quality...
by William Comcowich | Jun 1, 2020 | Public Relations
In the conventional pharmaceutical development process, researchers publish results in peer-reviewed scientific journals, complete with detailed supporting data from double-blind clinical trials. As researchers race to develop a vaccine for Covid-19, some...
by William Comcowich | May 22, 2020 | Public Relations
As CEOs scrambled to handle major economic disruptions caused by Covid-19, their responses to the epidemic changed consumer sentiment towards their corporations and themselves. In some cases, sentiment toward CEOs fell dramatically. In other instances, CEO reputations...
by Michael Kling | May 21, 2020 | Public Relations
As businesses across the country prepare to reopen, public relations teams are preparing for numerous challenges. All businesses should create plans to address potential PR crises and specify protocols to address different reopening scenarios. “As economies are...
by William Comcowich | May 20, 2020 | Public Relations
Covid-19 has accelerated the long-term trend of freelancing. Growing numbers of American workers, including those in public relations, have embraced freelance work, also called gig jobs. About 57 million Americans were freelancing in late 2019, according to the...
