by William Comcowich | Aug 30, 2017 | Social Media
Consumers have embraced social media as a customer service channel. They are quick to post their complaints on social media. Some head straight to social media to resolve customer service issues and criticize companies for poor products or rude employees. Brands...
by William Comcowich | May 24, 2017 | Social Media
A few brands have drawn praise and attention, including media coverage, for their snarky social media comments. Merriam-Webster, with its no-nonsense corrections of President Trump’s word usage, and Wendy’s, with its sassy exchanges with followers, have...
by William Comcowich | Apr 19, 2017 | Social Media
Predictions that Facebook-owned Instagram will “kill Snapchat” may be premature, if not incorrect. Instagram announced that its Instagram Stories has gained 200 million daily users, more than the 161 million daily users Snapchat reported in its IPO filing in December....
by William Comcowich | Mar 23, 2017 | Social Media
PR pros go to considerable lengths to place stories in major publications. New research shows that who shares news is more important than who published the story. If readers trust the person who shared the article on social media, they are more likely to believe the...
by akazmi | Sep 19, 2016 | Social Media
By Absar Kazmi Social media affects most people every day. It has revolutionized communication, and it has opened up a new platform for businesses to communicate with their customers and partners. It’s much more than a buzzword. For business, especially small...
by William Comcowich | Sep 8, 2016 | Social Media
Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media success. While some companies certainly obtain measurable benefits, many do not. Most don’t know if or how much social media impacts...
