by William Comcowich | Sep 6, 2016 | Social Media
The growing dominance of social media as a news source represents a superb opportunity for public relations professionals. Placing and promoting news stories on social media has rapidly become a must-have media relations strategy. Social media has surpassed television...
by William Comcowich | Sep 6, 2016 | Social Media
Companies and not-for-profits often neglect one of their most powerful PR and marketing tools: their own employees. In employee advocacy, businesses encourage employees to use their personal social networks to share the organization’s mission and messages....
by William Comcowich | Aug 26, 2016 | Social Media
Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now...
by William Comcowich | Aug 2, 2016 | Social Media
Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CASE, Huron Education...
by William Comcowich | Jul 7, 2016 | Social Media
Social media has completely changed celebrity marketing. The definition of celebrity has changed as a new type of celebrity has emerged. In the past, a celebrity meant a famous actor, singer, musician, or athlete. Now other stars have emerged in social media. Many of...
by William Comcowich | Jun 29, 2016 | Social Media
Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media...
