How to Cultivate Employee Advocacy and Spread the Corporate Message
Companies and not-for-profits often neglect one of their most powerful PR and marketing tools: their own employees. In employee advocacy, businesses encourage employees to use their personal social networks to share the organization’s mission and messages....Is Your Employee Social Media Policy Outdated?
Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now...Higher Education Institutions See Benefits in Social Media Listening
Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CASE, Huron Education...Challenges and Solutions in the New World of Celebrity Marketing
Social media has completely changed celebrity marketing. The definition of celebrity has changed as a new type of celebrity has emerged. In the past, a celebrity meant a famous actor, singer, musician, or athlete. Now other stars have emerged in social media. Many of...The Surprising Value of Social Media for Investor Relations
Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media...
