by William Comcowich | Jun 24, 2016 | Social Media
Many people who share posts on social media don’t read what they share. According to a new study by Columbia University and the French National Institute, 59% of links shared on social media were never clicked on and opened. The analysis of 2.8 million shares, 75...
by William Comcowich | Jun 15, 2016 | Social Media
Social media makes it easy to find old friends. It also makes committing fraud incredibly easy. Cyber security consultant RSA calls social media fraud a global epidemic. Its investigators have uncovered a glut of fraud groups that sell and share stolen credit card...
by William Comcowich | Jun 1, 2016 | Social Media
The fact that more people obtain their news through social media may not be surprising. What may be surprising is the fast growth of social media as news channels. Almost two-thirds of adult Americans get their news on social media — 18% do so frequently,...
by William Comcowich | Apr 20, 2016 | Social Media
Crises can easily spread on social media and quickly damage your brand’s reputation. The smallest issue can rapidly gain momentum and get out of control. When a crisis erupts, there’s little time to react. If you are prepared, it’s much easier to manage your company’s...
by William Comcowich | Apr 12, 2016 | Social Media
Digital marketing and social media changes rapidly. Behaviors that are innovative and trending one year become staid and irritating the next. New social media networks seem to rise out of nowhere to become exceedingly popular, and networks continually These are some...
by William Comcowich | Apr 7, 2016 | Social Media
Social media has revolutionized how people communicate and how many businesses reach consumers. It has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to...
