by William Comcowich | Mar 24, 2016 | Social Media
Commentators routinely recommend that PR and marketing professionals be honest and transparent on social media. Yet some PR observers wonder if tweets from the San Francisco-area Bay Area Rapid Transit (BART) showed too much candor. BART is an overburdened public...
by William Comcowich | Mar 16, 2016 | Social Media
Customers complain about companies and their products and services more than ever. With a smartphone, they can complain online from almost anywhere and at any time; there’s no cooling off period now after a customer feels offended. Aggrieved customers can spread their...
by William Comcowich | Feb 3, 2016 | Social Media
While marketers widely tout the benefits of social media, few warn of its substantial dangers – and there are many. Marketing and PR departments don’t need to be terrified, but they definitely need to be cautious. Social media risks come from many directions. You,...
by William Comcowich | Jan 6, 2016 | Social Media
Research into what people share most online offers valuable insights for public relations and marketing professionals. The conventional view generally holds that articles on sex, cute animals, humorous and weird posts are the most shared. If you believe that, you’re...
by William Comcowich | Nov 23, 2015 | Social Media
In launching Google+ in 2011, Google hoped to challenge Facebook’s social media dominance. Although tech experts praised features of Google+, the upstart failed to attract large numbers of users. People had little reason to join another network when they...
by William Comcowich | Nov 16, 2015 | Social Media
Who should manage a company’s social media efforts – marketing, public relations, customer service or a C-level executive — remains an unresolved and sometimes controversial question. However, the tide appears to be turning in favor of PR. More marketing and...
