7 Tips for Handling Social Media Mishaps
Making a mistake, flub, blunder, gaffe, blooper on social media is remarkably easy. A brief remark, which may have seemed innocuous at the time, can easily anger some people. Sophomoric humor, culturally insensitive remarks, sexually inappropriate innuendo and...Value of Dark Social: How Text Message (SMS) Sharing Boosts Publisher, PR & Marketing Content
Text messaging may be the most undervalued and underused social sharing channel. PR and marketing professionals may be underestimating how much of their content is shared via text messaging, also known as Short Message Service (SMS). Jamie Mottram, director of content...Reddit: Lessons in Moderating Discussion Board Behavior
The Reddit story of rebellion by volunteers and abusive behavior by some posters offers lessons for managing online communities that many companies operate. As Reddit gained an enormous number of subscribers, it gained the reputation as an online board where...Traditional Media Tops Social Media as a Trusted Source for Journalists
Social media has become a popular tool for gathering and spreading news, but traditional media remains the most trusted news source, reveals a new Ogilvy Public Relations survey. Earned media is by far the most influential medium for influencing purchasing...The Very Real Business Risks of Social Media (and How to Avoid Doing Stupid Stuff)
Parents have warned teenagers for years now about the risks of doing stupid things on social media – how what you say or show on social media sticks with you for a long, long time and can affect, well, college admissions for one thing. Now, it seems businesses...
