by William Comcowich | Mar 25, 2015 | Social Media
Perhaps partly due to the newness of social media, the question of who should be in charge of an organization’s social media remains a somewhat controversial issue. Should it be handled in-house or farmed out? If done in-house, should it fall under PR, marketing or a...
by William Comcowich | Mar 23, 2015 | Social Media
Thousands of staff journalists and freelance writers have become surprisingly active on social media, touting their own stories, commenting on the news, connecting with readers/viewers and hunting for new story ideas. Some publications have started compensating...
by William Comcowich | Mar 20, 2015 | Social Media
As social media has become pervasive, employers are grappling with policies for use of social media by employees. Businesses wonder if they should encourage employees to mention their employers on their personal social media accounts or discourage or even forbid...
by William Comcowich | Mar 16, 2015 | Social Media
While many companies fear employee use of social media, others are leaning to love it. Employees can be powerful brand ambassadors for their companies online. They can help spread company news and recommend company products to friends and family members. That can be...
by William Comcowich | Mar 5, 2015 | Social Media
Google+ is ending as we know it. Google announced it will split the platform into separate services called Photos and Streams, or essentially posts and everything else. Google Hangouts will continue as a standalone messaging and video conferencing service. How the...
by William Comcowich | Feb 18, 2015 | Social Media
Events are, after all, social. And social media has emerged as a primary tool to promote most any type of event, whether it’s a conference, webinar, or fundraiser. While email remains the core promotion tool to reach previous contacts, social media is...
