PR Etiquette Tips: Pitching Journalists on Social Media
Thousands of staff journalists and freelance writers have become surprisingly active on social media, touting their own stories, commenting on the news, connecting with readers/viewers and hunting for new story ideas. Some publications have started compensating...The Social Media Policy for Employees: Its Purposes & Key Elements
As social media has become pervasive, employers are grappling with policies for use of social media by employees. Businesses wonder if they should encourage employees to mention their employers on their personal social media accounts or discourage or even forbid...How to Turn Employees into Social Media Advocates
While many companies fear employee use of social media, others are leaning to love it. Employees can be powerful brand ambassadors for their companies online. They can help spread company news and recommend company products to friends and family members. That can be...What the Pending Demise of Google+ Means for PR and Marketing
Google+ is ending as we know it. Google announced it will split the platform into separate services called Photos and Streams, or essentially posts and everything else. Google Hangouts will continue as a standalone messaging and video conferencing service. How the...The Role of Social Media in Event Promotion
Events are, after all, social. And social media has emerged as a primary tool to promote most any type of event, whether it’s a conference, webinar, or fundraiser. While email remains the core promotion tool to reach previous contacts, social media is...
