by Michael Kling | Nov 28, 2016 | Social Media Marketing
Brands will revamp their social media strategy and focus on fewer networks – perhaps even just one next year. At least that’s what some predict. Many organizations promote their messages on multiple platforms. As new social media platforms emerge, they attempt to the...
by William Comcowich | Nov 3, 2016 | Social Media Marketing
Professional services such as lawyers, doctors, financial planners and other consultants can use social media to build stronger relationships with clients and to attract new clients. The secret sauce: educate, entertain and engage. While your goal is to promote your...
by William Comcowich | Oct 4, 2016 | Social Media Marketing
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network’s digital land. LinkedIn recently revamped its publishing platform to introduce new capabilities. Medium has gained...
by William Comcowich | Aug 31, 2016 | Social Media Marketing
Although companies spend more on social media, brands spend less than marketing managers had predicted, perplexing many advocates of social media marketing. Social media marketing spending has increased 234% over the last seven years, rising from 3.5% of marketing...
by William Comcowich | Aug 29, 2016 | Social Media Marketing
Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be...
by William Comcowich | Jul 26, 2016 | Social Media Marketing
Most owners of small and moderate-sized businesses (SMBs) believe social media is the best strategy for improving their digital presence. According to new research by GetApp, 56% of small business owners and managers polled said that social media trumps all other...
