by William Comcowich | Feb 23, 2016 | Social Media Marketing
Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media contributes very highly to firm performance, according to the...
by William Comcowich | Jan 21, 2016 | Social Media Marketing
Social media has matured and its business benefits are widely recognized by most B2C brands. Many B2B companies, however, still don’t take advantage of social media marketing. Outstanding examples of B2B social media marketing are rare, and many organizations remain...
by William Comcowich | Jan 15, 2016 | Social Media Marketing
Social media networks including Facebook, Twitter, Pinterest and Instagram, have introduced or are experimenting with buttons that enable consumers to purchase merchandise directly from their platforms. Many retailers have high hopes for the buttons. A study by Boston...
by William Comcowich | Dec 24, 2015 | Social Media Marketing
Executives charged with financial crimes traditionally offer a blunt “no comment” and refer media questions to their attorneys, on the advice of their legal and PR staff. That’s changing. Executives under arrest might now take to social media to proclaim their...
by William Comcowich | Dec 22, 2015 | Social Media Marketing
Companies in highly regulated sectors such as financial services, health care, legal services and utilities must adhere to strict rules on releasing customer information, disclosing product risks and engaging with consumers or risk severe regulatory penalties. As a...
by William Comcowich | Nov 11, 2015 | Social Media Marketing
StumbleUpon, once one of the most promising Internet sites, has lost ground in recent years to other content discovery sites like Pinterest and social media networks such as Facebook. Due to emerging competition, the company has stumbled recently, experiencing layoffs...
