by William Comcowich | Oct 14, 2015 | Social Media Marketing
By producing substantive content with original ideas, influencers attract large numbers of loyal followers, and accrue a great deal of authority within a niche or industry. Their posts sway opinions and prompt actions. According to a BuzzSumo study of over 100 million...
by William Comcowich | Oct 13, 2015 | Social Media Marketing
Almost two-thirds of adult Americans now use social networking sites, according to new research from Pew Research Center. The increase in social media use shouldn’t be surprising. What may probably be surprising is the extent of its use as well as type of...
by William Comcowich | Sep 21, 2015 | Social Media Marketing
Marketers are increasingly turning to user-generated content to promote their products. Brands frequently share and repost comments, photos or videos that consumers post online mentioning or depicting products. When marketers find social media photos or videos of...
by afedor | Sep 1, 2015 | Social Media Marketing
By Alexis Fedor When thinking about how to use social media to launch or promote your digital newsletter, there are thousands of potential outlets to consider. The options can be daunting when trying to determine the few that could best serve your needs. A simple...
by William Comcowich | Aug 11, 2015 | Social Media Marketing
Real-time marketing is touted as the wave of the future and many brands are working hard to implement processes for quickly connecting marketing messages to news and events. Not too long ago, long-term planning drove marketing strategies. That may not be ancient...
by William Comcowich | Aug 5, 2015 | Social Media Marketing
It now seems common practice to publish a social media comment that promotes your own employer without identifying yourself as an employee and masking your affiliation by using a Gmail or other generic email account. I’ve encountered the practice multiple times on my...
