by William Comcowich | Aug 27, 2018 | Social Media Marketing
Major social media networks report declining numbers of users or flat user growth. Observers call it “peak social.” In their latest earnings reports Snap and Twitter reported a decline in daily active users between the first and second quarter. Facebook...
by William Comcowich | Aug 23, 2018 | Social Media Marketing
While Pinterest is not always considered a top-tier social media platform, some internet marketers argue that it’s too attractive for ambitious brands to ignore. The image-based platform continues to expand its audience and advertising options. It’s a proven...
by William Comcowich | Aug 14, 2018 | Social Media Marketing
Business owners and corporate executives often pressure PR and marketing professionals to produce content that will “go viral.” The internet brims over with advice and research on how to produce viral posts. The Glean.info blog has published posts on the...
by William Comcowich | Aug 10, 2018 | Social Media Marketing
Healthcare communications professionals have been slow to join social media party. Regulatory, legal and ethical concerns pose major deterrents. Medical professionals must avoid revealing patient data due to privacy laws and want to avoid even the appearance of...
by William Comcowich | Jul 17, 2018 | Social Media Marketing
Social media offers substantial benefits, but many businesses lack a strategy to reap those benefits. Half of businesses surveyed say they lack a documented social media strategy, according to the State of Social Report from Buffer. Many say a social media strategy is...
by William Comcowich | Jun 15, 2018 | Social Media Marketing
While PR and marketing pundits frequently describe the benefits of influencer marketing, they rarely mention one group of highly effective and widely available influencers: employees. Employee advocacy — urging employees to post brand content on their own social...
