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Surveys consistently show that measuring return on investment (ROI) is the top challenge facing social media marketers. But some experts say brands should reconsider if ROI is the best metric for social media. Marketers may need to redefine the meaning of return,...
The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held clout in the past. Social media savants eagerly, even desperately, sought high Klout Scores. The scores...
Understanding competitors and their products can mean the difference between success and failure. In-depth competitor research is critical to know how your products and services stack up in the marketplace – if they are cheaper or more expensive, inferior or superior...
