by William Comcowich | Jul 12, 2018 | Social Media Measurement
Surveys consistently show that measuring return on investment (ROI) is the top challenge facing social media marketers. But some experts say brands should reconsider if ROI is the best metric for social media. Marketers may need to redefine the meaning of return,...
by William Comcowich | May 14, 2018 | Social Media Measurement
The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held clout in the past. Social media savants eagerly, even desperately, sought high Klout Scores. The scores...
by William Comcowich | Feb 16, 2018 | Social Media Measurement
Understanding competitors and their products can mean the difference between success and failure. In-depth competitor research is critical to know how your products and services stack up in the marketplace – if they are cheaper or more expensive, inferior or superior...
by William Comcowich | Feb 6, 2018 | Social Media Measurement
While sports commentators analyzed the Eagles’ Super Bowl victory over the Patriots, many viewers were analyzing Super Bowl television commercials. Social media measurement reveals viewers’ reactions to commercials. A survey by Burson-Marsteller’s Fan...
by William Comcowich | Nov 10, 2017 | Social Media Measurement
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social Media.” Out of the more than 400 social media leaders...
by William Comcowich | Oct 31, 2017 | Social Media Measurement
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and motivate customers to recommend the brands to friends....
