by William Comcowich | Jun 30, 2017 | Social Media Measurement
Marketers eagerly purse engagement. They believe engagement, generally defined as interactions with the brand on social media, can increase website traffic, awareness of the brand and inclination to purchase. Some leading marketers question the widespread belief that...
by William Comcowich | Jun 7, 2017 | Social Media Measurement
Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video views, and a million photos and videos posted a day. Although perceived as mainly an app for teens,...
by William Comcowich | May 5, 2017 | Social Media Measurement
News outlets rush to report product recalls, business wrong-doing, accidents and other corporate controversies. Public attention spikes and news reports of the controversy rise to the top of Google News. Then media and public interest wanes, sometimes just as quickly...
by William Comcowich | Feb 28, 2017 | Social Media Measurement
Companies likely feel they’re in a dammed-if-they-do, dammed-if-they-don’t predicament over political and social issues. Whatever position they take, or even if they don’t take a position, they risk complaints and boycotts by nearly half the country’s...
by William Comcowich | Nov 29, 2016 | Social Media Measurement
Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to their overall performance. Almost half of firms (44.1 percent) say...
by William Comcowich | Nov 1, 2016 | Social Media Measurement
Proper social media measurement enables marketers to determine what type of content and tactics works best. Marketers need measurement to track their progress and to show how marketing programs contribute to meeting their organization’s overall goals. Without...
