Social Media Analytics Soon to Predict Consumer Behavior
Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mining of social media...The Social Media Measurement Quandary – and Some Solutions
Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media...Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider
Automated sentiment analysis is becoming more popular for media measurement as the computer-based software programs improve and organizations seek to analyze enormous amounts of mentions quickly and affordably. By automatically grading news articles and social media...Listen Up: Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR
More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of...Competitive Intelligence: The Missed Opportunity for Business
Only about a half of companies actually use the competitive intelligence they collect, a new survey reveals. In an Academy of Competitive Intelligence survey, only 55% of competitive intelligence managers and analysts said that their input made a difference on major...
