by William Comcowich | Nov 18, 2015 | Social Media Measurement
Measuring the effectiveness of social media marketing remains an ongoing challenge for many organizations. Accurate measurement is crucial to determine how much to invest in social media and/or content marketing – and to assess which campaigns perform best. Yet...
by William Comcowich | Aug 31, 2015 | Social Media Measurement
Social media analytics has some clear advantages over traditional marketing research. Perhaps most importantly, it is fast and inexpensive. Are the advantages for social media analytics a death knell for traditional market research methods? Advantages of Social...
by William Comcowich | Aug 27, 2015 | Social Media Measurement
Corporations still struggle to measure their social media marketing efforts but expect to invest more resources in marketing analytics. Only 15% of marketing executives say they can prove the impact of social media on their business using quantitative approaches,...
by William Comcowich | Jul 28, 2015 | Social Media Measurement
Companies continue to struggle to measure the value of their social media programs, despite increasingly sophisticated measurement tactics and data technology. Measuring ROI is the biggest challenge social media marketers face, according to a survey by TrustRadius, a...
by William Comcowich | Jun 1, 2015 | Social Media Measurement
Measuring the return on investment (ROI) of social media marketing continues to challenge both large and small companies, but many marketers think they’re getting better at it. Only 42 percent of marketers surveyed by Social Media Examiner say they are able to...
by William Comcowich | May 20, 2015 | Social Media Measurement
Social media analytics are a critical element of effective social marketing. Analytics provide organizations data and insights needed to plan strategies, measure performance, improve tactics, and link social media marketing to key business outcomes like sales and...
