Can Social Media Analytics Replace Traditional Market Research?
Social media analytics has some clear advantages over traditional marketing research. Perhaps most importantly, it is fast and inexpensive. Are the advantages for social media analytics a death knell for traditional market research methods? Advantages of Social...Marketers Expect to Spend More on Social Media Analytics & Mobile Marketing
Corporations still struggle to measure their social media marketing efforts but expect to invest more resources in marketing analytics. Only 15% of marketing executives say they can prove the impact of social media on their business using quantitative approaches,...Brands Struggle to Measure Social Media Marketing
Companies continue to struggle to measure the value of their social media programs, despite increasingly sophisticated measurement tactics and data technology. Measuring ROI is the biggest challenge social media marketers face, according to a survey by TrustRadius, a...How to Get Better at Measuring Social Media ROI
Measuring the return on investment (ROI) of social media marketing continues to challenge both large and small companies, but many marketers think they’re getting better at it. Only 42 percent of marketers surveyed by Social Media Examiner say they are able to...On the Value of Social Media Marketing Analytics
Social media analytics are a critical element of effective social marketing. Analytics provide organizations data and insights needed to plan strategies, measure performance, improve tactics, and link social media marketing to key business outcomes like sales and...
